Design Scenarios
Story Before Structure
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Our expertise lies in crafting experiences that influence your target demographic.
Pre-Show Marketing
Pre-Show Marketing
A pre-show marketing strategy for Leidos would focus on creating awareness and generating interest before any event. This involves targeted outreach through email campaigns, social media promotions, and personalized invitations to key prospects and existing customers. Additionally, leveraging media partnerships, press releases, and industry influencers can amplify the reach.
LEIDOS SHOUT OUTS
Tag and thank users that post ANY Leidos brand content to foster positive connections and drive incentive to visit your booth.
Build ANTICIPATIOn
Share a countdown on your LinkedIn Newsletter that reflects growing excitement as specific events approach.
Vertex Experience "Movie Trailer" launch on LinkedIn.
ENGAGE DIRECTLY
Make it personal. Send invitations to your current client list inviting them to specific activities, presentations, shedule a meeting, or CTX-style deep dive.
Attendee Journey
Attendee Journey
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hospitality
hospitality
FULL BARISTA COFFEE BAR
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Story before structure
Story before structure
TOUCH TABLE INTERACTIVE
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OLED TECHNOLOGY
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AR Experience
Using plane-recognition technology, the system identified the surface and placed a scaled 3D basketball court onto it, complete with an animated player model. The interactive experience allowed users to explore the 3D court from multiple angles. By tapping the screen, users could trigger a mini-game where they timed their actions to align an arrow with a target, simulating a basketball shot. Success resulted in the animated player performing a dunk, with the quality of the dunk improving based on the timing accuracy. Users had five attempts, earning points for each try. After the game, participants could submit their scores for a sweepstakes entry, providing their details and viewing a global leaderboard to compare their performance with others.
Post-Show Marketing
Post-Show Marketing
Post-show engagement is crucial for Leidos as it ensures the momentum built during your 2025 live marketing campaign translates into lasting relationships and tangible business outcomes. Analyzing feedback and performance metrics helps refine future strategies and showcases a commitment to continuous improvement. Additionally, post show communication is crucial in fostering excitement to attend a customized CTX event to convert your leads into clients.
Exit Survey
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Video
EVENT HIGHLIGHTS VIDEO:
Create a highlights reel from the show and share it on the VCE youtube channel. As long as safety is top of mind, a blooper reel would engage next generation audiences.
CUSTOMER TESTIMONIALS:
Record and share customer testimonials and case studies filmed during the event.
PRODUCT DEMOS:
Produce and share product demonstration videos that were showcased at the event.
Email Marketing
AUTOMATED EMAIL DRIP CAMPAIGNS:
Setup automated email campaigns to nurture leads collected at the show with relevant content, offers, and invitations to future events.
TRUSTED MISSION AI
Provide exclusive post-show offers or discounts to attendees to encourage them to take the next step.
Objective Measurement
Objective Measurement
ENGAGEMENT INSIGHTS TAILORED TO YOUR NEEDS
From dwell time to heat mapping to understanding overall value from your event participation, the Exhibitus Results Division helps take the guesswork out of measurement analytics with best-in-class insights and technology, all geared with your goals and objectives in mind.
COMMON USE CASES
- Measure Event ROI (or as we like to say, Value for Investment or V4I)
- Understand Customer Journey
- Compare Event Effectiveness
- Optimize Future Environment Design
- Employ a Continual Improvement Process for the Holistic Program
We understand the importance of gathering insights and reporting to stake holders that the event was successful. Whether via payback ratios, audits, sentiment scoring or general performance, we customize insights to your needs.
Get detailed visitor analytics by measuring impact through awareness and engagement. Live insights and post-show top line findings make it easy to understand the event impact, strengths and improvement options to allow for strategic decisions with objective data.
Utilizing strategically placed recording devices for GDPR-compliant visitor tracking via AI facial recognition allows for close attention to sentiment and expressions to indicate excitement, delight, concentration, understanding, and more.
